About us

When Julia and Mat Colbron became parents for the first time, they turned to the internet – like most new parents do – for guidance and advice on what to buy their baby. They quickly became overwhelmed: there was so much information, a lot of it contradictory, as well as biased product reviews from bloggers and influencers.

In the end, it was advice from other parents that was most valuable to them, helping steer them through the challenges of their new and unfamiliar roles.

With this philosophy of ‘parents helping other parents’, Julia and Mat founded Tell Me Baby, an online community where mums, dads and carers can swap unbiased, honest advice about pregnancy, baby and toddler products.

Tell Me Baby has now grown into a powerful community. It’s the go-to resource to get clarity about all parenting products.