Tell Me Baby UK > Privacy notice

Privacy notice

Privacy notice

Who Controls your personal data?

Tell Me Group Limited (Company Number 13328936), a private company incorporated in the United Kingdom, and Tell Me Media Pty Ltd (ABN ABN 25 155 148 093), a private company incorporated in Australia, are data controllers for your information under this Privacy Notice (Tell Me Baby or We/ we or Our/ our or Us/ us).

Our registered address is located at:

Tell Me Group Limited
c/o KPMG,
One St Peters Square,
Manchester M2 3AE
United Kingdom

This Privacy Notice explains our policy for dealing with personal data that we collect through the following channels (here and after, each the Collection Channels), including:

  1. registering for use these Services and all other services by us;
  2. login information;
  3. our tracking software and systems;
  4. your account information with us;
  5. any reviews you post, publish, share, like or comment on a review;
  6. our websites, including, but not limited to,;
  7. any mobile and tablet application we may develop in the future;
  8. any related website, social media page, internal website, intranet and any related mobile or tablet applications related to the website; and
  9. any other means through which an individual provides personal data to us, including either physically or electronically.

You may contact us with any queries you may have in respect of this Privacy Notice or your personal data by contacting our Privacy Officer via email:

Your personal data is important to us

  1. We are committed to safeguarding personal privacy. Providing personal data is an act of trust and it is taken seriously. Unless given consent to do otherwise and/or otherwise permissible by and/or required by law, we will only collect and use personal data as set out below.
  2. Throughout this Privacy Notice, we refer to your ‘personal data‘, which means information which identifies you as an individual or which renders you reasonably identifiable. Your full name, gender, date of birth, home address, home telephone number, mobile telephone number, email address and workplace contact details are examples of information which may constitute personal data. Personal data may also include information we may collect about your individual preferences.
  3. We have developed and implemented our Privacy Notice with respect to personal data to reflect world best practice on privacy policies. These principles meet the requirements of the Data Protection Act 2018 (DPA 2018), and the UK General Data Protection Regulation (UK GDPR).
  4. We may in our absolute discretion revise this Privacy Notice at any time without notice. We will post any changes to this Privacy Notice on our Websites and so we encourage you to check this Privacy Notice from time to time.
  5. In addition to the provisions of this Privacy Notice, there may also be specific and additional privacy and consent provisions that apply to certain Collection Channels. Because those specific and additional provisions also relate to your privacy protection, we recommend that you review them wherever they appear. In the event of any inconsistency between the provisions of this Privacy Notice and those other specific and additional provisions, the specific and additional provisions will prevail.
  6. This collection allows us to provide these Services at a high standard including additional communication that you may find useful such as but not limited to special offers, promotional material and reminders.

What is personal data?

Personal data that may be requested or provided by you includes, but is not limited to:

  1. contact information such as your full name, date of birth and current and valid email address;
  2. photographs of you;
  3. your gender and marital status;
  4. financial information about you;
  5. more detailed contact preferences;
  6. sensitive information about you;
  7. information regarding your personal interests and interesting and relevant information about you;
  8. your online behaviour and interests based on your online browsing activity (including social interactions);
  9. location data;
  10. information automatically collected by our software to include IP Address, cookies data, performance specifications of the user’s hardware and software, date and time of access to the website and the URL of the page requested;
  11. information about your experience with our products or services or third-party products or services listed on a Website. This information is requested in order to tailor our subsequent communications to you and continuously improve our products and services;
  12. your credit card details (where you purchase any products or services from us);
  13. the contact details of third parties. If you are asked to provide details about other people, please ensure that these individuals are happy for their details to be given to us and used for the purposes set out in this notice (which may include using their details for marketing purposes);
  14. any other personal data which you directly provide to us. Where you provide us with such unsolicited personal data, we will retain this information where it falls within our primary and/or other purpose/s for collection of personal data (as stated in this Privacy Notice); and
  15. any other personal data requested or required by a Collection Channel included but not limited to user registration information, login information and account information.

Confidential Information

You may be given a unique username and password to access the Website under your login. It is your responsibility only to ensure these details are kept confidential, safe and secure.

Sensitive Information

We will only collect sensitive information with your consent, including where you have provided it to us voluntarily. Where you provide us with any sensitive information (including, but not limited to, information about your religious or political beliefs) in connection with what is requested by a Website, we will only use this information for the purposes stated on the Website and will share this information with our trusted third parties in the manner stated on the Website or in this Privacy Notice.

How We Collect and Hold Personal Data

We will only collect or monitor any personal data about you with your consent including as provided in this Privacy Notice or if it is otherwise lawful to do so. The only personal data collected by us is what has been provided to us in accordance with this Privacy Notice or has been provided to us lawfully by third parties.

Active Information Collection

Personal data may be collected (and combined) via our Collection Channels if you:

  1. registered as a User;
  2. leave, post or publish a review;
  3. share, like or comment on a review;
  4. log into your account;
  5. use any of our tracking systems or software;
  6. have previously provided us with personal data prior to this Privacy Notice coming into effect, either directly from you personally or via a third party;
  7. sign-up and/or register to become a member of any Collection Channel (including via a third party);
  8. purchase a product/service/subscription or participate in any way via a Collection Channel;
  9. subscribe to any alerts, information releases, news, newsletters, updates and media releases, or request launch or event information or information about our products or services or other information services as well as third party products or services;
  10. complete and submit any forms to us;
  11. post any comments on the Website;
  12. communicate with any other users on the Website platform;
  13. contact us directly in person or via any medium including but not limited to by mail, telephone, social media and commercial electronic messages (SMS (Short Message Service), MMS (Multimedia Message Service), IM (Instant Messaging) and email) including via the contact details listed on a Website;
  14. participate in any offers, promotions or marketing activities;
  15. interact with a Website for a specific purpose; or
  16. interact with or browse a Website generally.

Personal data is requested in order to facilitate or provide you with certain content, products or services, and information about such content, products or services (including the uploading, access to, and receipt of content on a Website, and purchase transactions undertaken on a Website), marketing materials (including direct marketing materials), newsletters, electronic newsletters (e-newsletters), news and media releases / launch information, and also to advise you of other of our or third party products, services, offers, competitions or events which may be of interest. You are not obliged to provide personal data. However, failure to do so may result in us being unable to facilitate or provide you with certain content, products or services (including access to our platform), products or services information, upcoming promotion, competition, offer or event information or accept competition entries (where applicable).

We may also obtain your personal data from legitimate third-party sources including list brokers, social media websites and other data providers or organisations that share data in circumstances where it is lawful and/or you have given permission for them to do so.


The collection of personal data is neither intended for, nor directed to, persons who are under the age of thirteen (13) years old. Personal data will not be collected by any person who is known by us to be under the age of thirteen (13) without the consent of a parent or legal guardian. Persons under age thirteen (13) may only use our Websites with the involvement and consent of a parent or legal guardian.

Passive Information Collection

As with many commercial websites, we may also collect information which tells us about visitors to our Websites. For example, we may collect information about the location, date, time and duration of visits and which pages of a Website are most commonly accessed. This information is generally not linked to the identity of visitors, except where a Website is accessed via links in an email we have sent or where we are able to uniquely identify the device or user accessing a Website. By accessing a Website via links in an email we have sent and/or by accessing a Website generally, you consent to the collection of such information where it is personal data.

As you navigate through our Websites, certain information can be passively collected (that is, gathered without you actively providing the information) using various technologies, such as Unique Device Identifiers (UDI), cookies, Internet tags or web beacons, and navigational data collection (log files, server logs, clickstream). In certain circumstances, this information may be considered anonymous information or personal data under the General Data Protection Regulation (2016/679) and national laws implementing or supplementing it (GDPR). This is dependent on the device used and the method by which an individual connects to the Internet. Your Internet browser automatically transmits to the Website you are browsing some of this anonymous information or personal data, such as the URL of the website you just came from, the Internet Protocol (IP) address, the UDI (if applicable) and the browser version your device is currently using. Our Websites may also collect anonymous information or personal data from your device through cookies and Internet tags or web beacons. You may set your browser to notify you when a cookie is sent or to refuse cookies altogether, but certain features of a Website might not work without cookies and this may limit the services provided by a Website. Cookies and other technical methods may involve the transmission of information either directly to us or to another party authorised by us to collect information on our behalf.

Our Websites may use and combine such passively collected anonymous information or personal data from various third party sources, to provide better service to Website visitors and users, customise a Website based on your preferences, compile and analyse statistics and trends, and otherwise administer and improve a Website for your use. We may combine your visitor session information or other information collected through tracking technologies with personally identifiable information from time to time in order to understand and measure your online experiences and to determine what products, promotions and services are likely to be of interest to you. By accessing a Website, you consent to information about you being collected, compiled and used in this way.

For more information about cookies and how you can opt out, you can visit

Purpose for which we collect, hold, use and disclose personal data

Personal data collected will be collected, held, used and disclosed for the following primary purposes jointly and/or severally:

  1. for the purposes for which it was collected (as set out in this Privacy Notice);
  2. for the purposes stated in a privacy collection statement on a particular Collection Channel;
  3. to maintain the functionality of a Website, including the provision of information to you relating to the content available on the Website and e-commerce transactions conducted via the Website;
  4. to process the Registration of Users;
  5. to fulfil obligations in respect of any upload terms of use, sale and purchase contract and/or any other contract between you and us;
  6. to send you any technical, administrative or legal notices, whether or not these are important to our Websites;
  7. to provide you with information about your transactions (including uploading, access to, and receipt of content on a Website, and purchase transactions undertaken on a Website), content, services and products, to provide direct marketing materials, events, special offers, competitions and promotions in person and via any medium including mail, telephone and commercial electronic messages [SMS (Short Message Service), MMS (Multimedia Messaging Service), IM (Instant Messaging), email] or any other form of electronic, emerging, digital or conventional communications channel;
  8. to maintain our relationship with you;
  9. to render services related to us;
  10. to provide you with newsletters via mail and electronic newsletters (e-newsletters) via commercial electronic messages;
  11. to respond to enquiries, complaints and complaints handling;
  12. to improve Website and system administration;
  13. to obtain opinions or comments about products and/or services and to conduct other research and development;
  14. to record statistical data for marketing analysis and to conduct market research;
  15. to share personal data with our group companies, our promotional partners and other trusted third parties in the manner described below; and
  16. to the extent permissible by law, for any other purpose as may be deemed reasonably necessary by us in the circumstances.

For the purposes described above, personal data may be shared with our group companies, our promotional partners and other trusted third parties (and their directors, servants and agents) either in the United Kingdom or overseas, such as our partner Bazaarvoice. Failure to provide personal data may result in us being unable to provide you with certain content (including access to our platform), information, upcoming promotion, event or product information and/or being unable to accept promotion entries (where applicable).

Protection of personal data

We recognise the trust with which you provide personal data, and except as stated in this Privacy Notice and/or as except as otherwise permitted by law, such information will not be used or disclosed for any other purposes without your consent. These exceptions include, but are not limited to, data entry, database management, promotions, products and services alerts, analysing data, providing marketing assistance, providing search results and links (including paid listings and links), and providing customer service (the “Service Providers”). These Service Providers are under a duty of confidentiality to us and are only permitted to use the personal data in connection with their functions and not for their own purposes (including direct marketing).

However, we reserve the right to use or disclose any information, including personal data, as needed to satisfy any law, regulation or legal request, to protect the rights or property of us, any member of our group, or any member of the public, to protect the integrity of a Website, to fulfil your requests, or to cooperate in any law enforcement investigation or an investigation on a matter of public safety.

Storage and security of personal data

We will endeavour to take all reasonable steps to keep secure any personal data recorded (including your credit card details), and to keep this information accurate, up to date, complete and relevant. The information is stored on secure servers that are protected in controlled facilities. This service may be performed on our behalf and data may be hosted by our selected data storage providers. In some cases these facilities may be overseas or may be operated by cloud computing.

Links to other Websites

Our Websites may, from time to time, contain links to the websites of other organisations which may be of interest to you. Their inclusion cannot be taken to imply any endorsement or validation by us of the content of the third-party website. Linked websites are responsible for their own privacy practices and you should check those websites for their respective privacy policies, practices or statements. We are not responsible, nor do we accept any liability, for the conduct of organisations linked to our Websites.

We may use third party advertisements on our Websites. All third-party advertising, if paid for, is paid for by the relevant third-party advertisers and are not recommendations or endorsements by us or any of its affiliates. We are not responsible for the content (including representations) of any third-party advertisement on a Website. Cookies may be associated with these advertisements to enable the advertiser to track the number of anonymous users responding to the campaign. We do not have access to or control of cookies placed by third parties.

Data Retention

We retain your personal data for as long as is necessary or your account is active or as needed to provide you with services on the Website. If you no longer want us to use your personal data to provide you with services, you may close your account. However, we may retain and use your personal data as necessary to comply with our legal obligations, resolve disputes and enforce our agreement.

Ability of Others to view Information

We may provide areas on a Website where you can upload user-generated content, post or provide information about yourself, communicate with other users, provide reviews for content, products and/or services or interact with or vote on particular content. This information may be shared with others and may be publicly posted on our Websites, including without limitation, other social media platforms and other public forums in which you choose to participate. This information may become publicly available and may be read, collected and used by others outside of our Websites. Tell Me Baby is not responsible for the conduct of others who may read, collect and use this information.

Changing and Deleting Information we have about you

Information contained on the database may be amended, or your preferences for contact from us changed, by contacting our privacy officer via email: Please allow 30 days for this request to be processed.

In the same way, a request may be made to delete personal data, and provided this does not in any way interfere with our obligations under this Privacy Notice and/or provided that such deletion does not in any way amount to a violation or breach of any law, then we may consider taking such reasonable steps as we in our discretion decide to take, in relation to the possible or potential deletion of the information. Where we have decided to delete the information, you agree that deletion of information may result in us being unable to facilitate or provide you with information about certain transactions (including the uploading, access to, and receipt of content on a Website, and purchase transactions undertaken on a Website), other content, services or product information, upcoming promotion, competition or event information, and/or provide certain content, goods or services.

We are not responsible for removing your personal data from the lists of any third party who has previously been provided your information in accordance with this Privacy Notice.

Sale of us

If we merge with, or are acquired by, another company or organisation, or sell all or a portion of our assets, your personal data may be disclosed to our advisers and any prospective purchaser or any prospective purchaser’s adviser, and may be among the assets transferred. However, personal data will always remain subject to this Privacy Notice.

Transfer and disclosure of personal data outside the United Kingdom or your country of residence

Your personal data is processed at our operating offices in the United Kingdom and Australia. We may share your information with our group companies in order to process your data. We also may transfer your personal information to our third-party suppliers, web development and marketing agencies who may be located in the United Kingdom, Australia and other countries, in accordance with fulfilling the purpose stated in this notice.

It means that this information may be transferred to — and maintained on — computers located outside of the United Kingdom and your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction. Your consent to this Privacy Notice and your provision of such information represents your agreement to that transfer.

We will take steps reasonably necessary to ensure that your information is treated securely and in accordance with this Privacy Notice and no transfer of your personal information will take place to an organisation or a country without compliance with data protection laws that are or may become applicable to us including the (Australian) Privacy Act 1998 (Cth), GDPR, the DPA 2018 and the UK GDPR.

GDPR Privacy

Legal Basis for Processing Personal Data under GDPR

We may process personal data under the following conditions:

(a)        Consent: You have given your consent for processing personal data for one or more specific purposes.

(b)        Performance of a contract: Provision of personal data is necessary for the performance of an agreement with you and/or for any pre-contractual obligations thereof.

(c)        Legal obligations: Processing personal data is necessary for compliance with a legal obligation to which we are subject.

(d)        Vital interests: Processing personal data is necessary in order to protect your vital interests or of another natural person.

(e)        Public interests: Processing personal data is related to a task that is carried out in the public interest or in the exercise of official authority vested in us.

(f)        Legitimate interests: Processing personal data is necessary for the purposes of the legitimate interests pursued by us.

In any case, we will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of personal data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

Your Rights under the GDPR

We undertake to respect the confidentiality of your personal data and to guarantee you can exercise your rights.

You have the right under this Privacy Notice, and by law if you are within the EU, to:

(a)        Request access to your personal data. The right to access, update or delete the information we have on you. Whenever made possible, you can access, update or request deletion of your personal data directly within your Account settings section. If you are unable to perform these actions yourself, please contact us to assist you. This also enables you to receive a copy of the personal data we hold about you.

(b)        Request correction of the personal data that we hold about you. You have the right to have any incomplete or inaccurate information we hold about you corrected.

(c)        Object to processing of your personal data. This right exists where we are relying on a legitimate interest as the legal basis for our processing and there is something about your particular situation, which makes you want to object to our processing of your personal data on this ground. You also have the right to object where we are processing your personal data for direct marketing purposes.

(d)        Request erasure of your personal data. You have the right to ask us to delete or remove personal data when there is no good reason for us to continue processing it.

(e)        Request the transfer of your personal data. We will provide to you, or to a third-party you have chosen, your personal data in a structured, commonly used, machine-readable format. Please note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

(f)        Withdraw your consent. You have the right to withdraw your consent on using your personal data. If you withdraw your consent, we may not be able to provide you with access to certain specific functionalities of the Services.

Exercising of your GDPR Data Protection Rights

You may exercise your rights of access, rectification, cancellation and opposition by contacting us. Please note that we may ask you to verify your identity before responding to such requests. If you make a request, we will try our best to respond to you as soon as possible.

You have the right to complain to a data protection authority about our collection and use of your personal data. For more information, if you are in the European Economic Area (EEA), please contact your local data protection authority in the EEA.


We use cookies, web beacons and other tracking technologies to collect certain information about your equipment, browsing actions, and patterns. Below we describe what are cookies and web beacons, why we use cookies and web beacons, the types of cookies and web beacons that we use as well as what you can do in order to manage and delete cookies and web beacons.

What are cookies and web beacons?

(a)        Cookies are small text files that websites often store on computer hard drives or mobile devices of visitors to their websites. A cookie contains a unique number, which is used to recognize your computer or mobile device when you return to our Website. Cookies can remain on your computer or mobile device for different periods of time. The cookies can be either “persistent” cookies or “session” cookies. Persistent cookies are stored by a web browser and remain valid until a set expiration date. Session cookies only exist while your internet browser is open and are automatically deleted once you close your browser.

(b)        Web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) are small electronic files contained on pages of websites that permit companies to count users who have visited certain webpages on a website and are used for other related website statistics (e.g., recording the popularity of certain website content and verifying system and server integrity).

What do we use cookies and web beacons for?

We use a variety of cookies, web beacons and other tracking technologies for different purposes. Specifically, we use cookies and web beacons to enhance the experience of our visitors to our Website (for example, by remembering your preferences and letting you navigate between pages efficiently) and to better understand how the Website is used. Cookies may tell us, for example, whether you have visited the Website before or whether you are a new visitor.

What types of cookies and web beacons are used by us?

We use both first-party and third-party cookies and web beacons. First-party cookies and web beacons are cookies and web beacons that are served directly by us to your computer or mobile device. Third-party cookies and web beacons are served by a third-party service provider on behalf of us. Third-party cookies are most commonly used for advertising and analytics purposes.

There are four categories of cookies and web beacons used by us. Specifically, we use essential, performance, functionality and advertising cookies and web beacons.

(a)        Essential cookies, web beacons and other tracking technologies are necessary for the operation of the Website. These tracking technologies enable you to move around on the Website and use the Website’s features. You may not opt-out of these types of cookies because they are required to operate the Website.

(b)        Performance cookies, web beacons and other tracking technologies collect information about how you have used the Website. We use performance cookies, web beacons and other tracking technologies to improve the user experience with our Website.

(c)        Functionality cookies, web beacons and other tracking technologies allow us to remember how you are logged into our Website, when you logged in or out and the actions you have taken while you have been logged into the Website.

(d)        Advertising cookies, web beacons and other tracking technologies are used by our third-party service providers to deliver advertising to you on other third-party websites as well as help measure the effectiveness of our advertising campaigns. We also use these types of cookies to analyse our website visits and ad conversions from third-party websites

What are your choices about cookies?

It is your choice as to whether or not to accept cookies. Most browsers allow you to configure the browser settings so that cookies from websites cannot be placed on your computer or mobile device. If you choose not to accept cookies, then you may be able to continue browsing our Website but we may not be able to provide you with certain features. If you would like further information about cookies and how to manage and delete them, please visit or


If you have any questions about our Privacy Notice, or any problems or complaints about how we have collected, used, stored, handled and/or disclosed your personal data, please contact our privacy officer via one of the following channels:

Telephone: 07818 8056651


Please allow 30 days for this request to be processed. If you do not receive a satisfactory response from us to your query, problem or complaint within 30 days, you may refer your query, problem or complaint to the Information Commissioner’s Office.